As part of SocialDrives’ broader visual identity rollout, this poster campaign was created to amplify their presence in public spaces with bold, recognizable visuals. The organization, serving various global multi-stakeholder initiatives (MSIs), needed a visual language that resonates with diversity, empowerment, and international collaboration.
Poster Messaging:
Main tagline: “Amplify Your Impact” — aimed at attracting attention from youth, professionals, and changemakers.
Visuals combine authentic portrait photography with graphic overlays that symbolize inclusion and social integration.
Design Language:
The logo icon is used at a large scale as a visual container for subject photography, blending brand identity with storytelling.
Posters are color-coded to highlight different sectors: labor, ethics, fashion, and sustainability.
Mockup Use:
Posters are showcased in both digital and realistic urban mockups (e.g., subways, construction zones) to simulate high-exposure environments.
The design balances real-world texture with a clean, professional overlay — creating an engaging contrast between grassroots work and institutional advocacy. The layered messaging approach ensures the posters appeal to both internal stakeholders and the general public.
October-2020
