MarkaDev

Project Overview

/ Description

MarkaDev is a digital marketing and social media agency. The identity needed to reflect innovation, adaptability, and modernity while remaining sleek and professional — ideal for a fast-paced, result-driven environment.

/ Key Features

  • Logo Concept:

    • A dynamic “M” constructed from a smooth ribbon form, symbolizing flexibility and digital motion

    • Gradient transitions from orange to green to blue reflect creativity, growth, and trust

  • Typography:

    • Bold, geometric sans-serif typeface to contrast with the flowing icon

    • “MARKA” in bold black, “DEV” in lighter grey for brand hierarchy

  • Color System:

    • Core palette: deep blue, vibrant green, warm yellow, energetic orange

    • Designed for both light and dark backgrounds for consistent scalability

  • Application Mockups:

    • Full suite of brand materials including letterhead, notebook, presentation deck, business card, and website grid mockups

    • Demonstrates flexibility across print and digital environments

/ Design Approach

The emphasis was on balance: artistic but precise, corporate yet creative — aligning with MarkaDev’s goal to be a trusted yet imaginative marketing partner.

/ Tools

  • Adobe Illustrator

/ Date

June-2020

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