Al Naseya Cafe packaging

Project Overview

/ Description

As an extension of the brand identity, this phase focused on translating the Al Naseya Cafe logo and visual language into real-world applications — from packaging to uniforms — reinforcing a consistent and immersive brand experience.

/ Key Features

  • Product Packaging:

    • Custom cup designs with gold-on-black motifs

    • Paper bags featuring the logo and regional patterns

    • Coffee beans bags in multiple sizes and form factors with cohesive visuals

  • Environmental Branding:

    • Storefront signage aligned with brand colors

    • Aprons for staff featuring embroidered branding, adding a human connection

  • Color + Style:

    • Dominant tones: warm gold, deep black, dusty rose, and sky blue

    • Geometric patterns inspired by Islamic architectural elements subtly embedded

  • Consistency & Experience:

    • All brand touchpoints were unified across print, product, and spatial design

    • Practical and scalable assets suitable for both boutique retail and café environments

/ Tools

  • Adobe Illustrator
  • Adobe Photoshop

/ Date

May-2020

Al Naseya Bags
Al Naseya Cup
Al Naseya Cafe Banner
Al Naseya Stationary
Al Naseya Apron