As an extension of the brand identity, this phase focused on translating the Al Naseya Cafe logo and visual language into real-world applications — from packaging to uniforms — reinforcing a consistent and immersive brand experience.
Product Packaging:
Custom cup designs with gold-on-black motifs
Paper bags featuring the logo and regional patterns
Coffee beans bags in multiple sizes and form factors with cohesive visuals
Environmental Branding:
Storefront signage aligned with brand colors
Aprons for staff featuring embroidered branding, adding a human connection
Color + Style:
Dominant tones: warm gold, deep black, dusty rose, and sky blue
Geometric patterns inspired by Islamic architectural elements subtly embedded
Consistency & Experience:
All brand touchpoints were unified across print, product, and spatial design
Practical and scalable assets suitable for both boutique retail and café environments
May-2020
