Al Naseya is a cultural-themed café located in Dubai, UAE. The branding project aimed to reflect the spirit of Arabic hospitality and traditional coffee culture through elegant visual identity rooted in regional aesthetics.
Typography-Centric Logo:
A custom Arabic calligraphy style forms the core of the logo
The wordmark subtly integrates a traditional Arabic coffee pot (dallah), reinforcing cultural relevance
Brand Personality:
Warm, inviting, and deeply rooted in Middle Eastern tradition
Balances modern branding techniques with classical Arabic visual motifs
Color Palette & Variations:
Earthy and elegant tones: burnt saffron, deep green, charcoal black, and muted copper
Optimized versions for signage, packaging, merchandise, and digital applications
Packaging & Environmental Design:
Application on paper bags, cups, aprons, and storefront signage
Ensures consistency and recognizability across customer touchpoints
May-2020
