Konooz is a Dubai-based travel agency specializing in religious tourism and island adventures. The branding needed to reflect both spiritual significance and luxurious exploration—blending cultural depth with modern travel appeal.
Logo Symbolism:
The logo combines a sailboat and a minaret-like shape, symbolizing both travel and faith.
Diamond frame suggests value and exclusivity—“Konooz” translates to “treasures.”
Typography & Palette:
A refined sans-serif font conveys clarity and professionalism.
Color scheme:
Deep Navy Blue for trust, stability, and elegance.
Golden Amber to evoke sunshine, warmth, and desert beauty.
Brand Applications:
Developed a full brand guideline including logo variations, spacing rules, typography system, and branded materials.
Identity applied across signage, business cards, print materials, and digital previews.
Created in Adobe Illustrator to ensure scalability and precision across formats.
Focused on balance between cultural nuance and international appeal.
Delivered in a clean, modular layout ready for use across platforms.
January-2020
