Dantelle

Project Overview

/ Description

Dantelle is a boutique brand that specializes in knitting, sewing tools, and handmade accessories. The identity was crafted to reflect the brand’s soft, elegant, and heartfelt character, aimed at women who appreciate craftsmanship and detail in both product and presentation.

/ Key Features

  • Brand Vibe:

    • Feminine, delicate, and artisanal

    • Targeted toward a niche community of knitters and handmade lovers

  • Visual Identity:

    • Elegant handwritten logotype paired with a pastel pink and warm nude palette

    • Circular stamp shape suggests a handcrafted seal or woven badge

    • Subtle background icons (yarn, scissors, thread) to enhance storytelling

  • Typography & Layout:

    • Script-style font for emotional tone

    • Balanced minimalism with a focus on authenticity and trust

/ Design Approach

The identity was built in Adobe Illustrator, with simplicity and warmth as guiding principles. Every design decision—color, type, layout—was chosen to make the brand feel intimate, reliable, and crafted with love, just like its products.

/ Tools

  • Adobe Illustrator

/ Date

January-2020

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