Following the successful branding of AIS, a Health, Safety, and Environment consultancy, the business card design focused on communicating professionalism, reliability, and field readiness. This identity piece was essential for field representatives and client meetings across industrial zones.
Consistent Brand Language: Integrated the established logo and visual style from the main AIS brand
Dual-Surface Design: One side emphasizes the brand; the other provides clear contact and location info
Red Camouflage Pattern: Inspired by firefighting gear and hazard zones, subtly enhancing brand association
Iconic Visual Hierarchy: Contact details paired with icons to improve quick readability
Balanced bold color zones with white space to ensure the red doesn’t overpower the eye
Custom Arabic/English bilingual layout, allowing for local and international engagement
Produced mockups to test print legibility and emboss/spot UV options for high-quality production
October-2016
