AIS is a Health, Safety & Environment (HSE) consultancy specializing in industrial safety and firefighting services. The brand needed a professional identity that reflected trust, protection, and clarity—essential qualities for a firm operating in high-risk sectors.
Clean & Bold Typography: The custom type conveys authority and clarity, suitable for technical consultancy
Flame-Dot Symbol: The abstract flame-inspired droplets subtly represent both fire and protection without being aggressive
Color Psychology: Red was selected for its association with urgency, fire, and safety response
Scalability & Flexibility: Designed to adapt cleanly across print, web, safety wearables, and signage
Explored typographic balance with soft curves and distinct spacing to reflect precision and responsiveness
The droplets add symbolic context without overwhelming the logotype—ideal for cross-cultural interpretation
Delivered a comprehensive visual system: logo grid, color palettes, monochrome variants, and mockups on brand materials including mugs, stationery, and PPE
May-2016
