To enhance the tactile experience of Dantelle’s brand, a dedicated packaging suite was developed for their online store. The packaging was designed to evoke elegance, softness, and handcrafted warmth—values that align with the handmade nature of Dantelle’s products.
Packaging Elements:
Shopping Bag – Reinforces brand elegance in every customer carry-out moment
Gift Box – Adds a premium feel for gifting and product unboxing
Cloth Tags – Subtle brand reinforcement on each item for a boutique look
Design Consistency:
Repeats the pastel pink and soft yellow palette from the brand identity
Retains minimalist logotype placement to preserve clean, breathable visuals
Elements like tags and boxes feature the same custom handwritten logo for cohesion
Material Suggestion (Implied):
Matte textures with soft-touch finish
Eco-friendly paper packaging to align with small-batch handmade ethos
The packaging visuals were rendered using mockups and refined in Adobe Illustrator. The goal was to elevate the unboxing experience, making it feel personal and luxurious without excess. Each item contributes to the brand’s story—from digital storefront to physical delivery.
January-2020
