Dantelle is a boutique brand that specializes in knitting, sewing tools, and handmade accessories. The identity was crafted to reflect the brand’s soft, elegant, and heartfelt character, aimed at women who appreciate craftsmanship and detail in both product and presentation.
Brand Vibe:
Feminine, delicate, and artisanal
Targeted toward a niche community of knitters and handmade lovers
Visual Identity:
Elegant handwritten logotype paired with a pastel pink and warm nude palette
Circular stamp shape suggests a handcrafted seal or woven badge
Subtle background icons (yarn, scissors, thread) to enhance storytelling
Typography & Layout:
Script-style font for emotional tone
Balanced minimalism with a focus on authenticity and trust
The identity was built in Adobe Illustrator, with simplicity and warmth as guiding principles. Every design decision—color, type, layout—was chosen to make the brand feel intimate, reliable, and crafted with love, just like its products.
January-2020
