The Heart Clinic is a private medical center led by Dr. May Dardiri, a highly respected consultant in cardiology and coronary intervention based in Egypt. The clinic provides a wide range of cardiac care services, from consultations to advanced interventions. My mission was to create a clean, empathetic, and credible brand identity that visually communicates trust, care, and medical excellence.
Logo Design:
A modern heart-shaped mark with a stylized hand blend, symbolizing cardiology and health. The icon integrates both scientific precision and holistic well-being.
Typography System:
A mix of modern sans-serif fonts for clarity and warmth. Medical-grade readability meets professional elegance.
Color Palette:
A calming spectrum of cyan, teal, and soft blue tones representing trust, vitality, and tranquility—ideal for a clinical yet welcoming environment.
Visual Assets:
Logo spacing & usage guide
Branded signage and clinic facade mockups
ID badge and billboard mockups for real-world use
Digital assets for social and patient communication
The branding strikes a balance between medical authority and approachability. The heart icon is not only symbolic but designed with precise mathematical harmony, ensuring it feels clean and scalable across digital and print formats.
June-2022
