Dealiesta

Project Overview

/ Description

Dealiesta is a vibrant digital agency that curates and shares offers, deals, and discounts from a wide range of shops and restaurants via social media. The branding aimed to reflect excitement, energy, and trust to drive engagement across platforms.

/ Key Features

  • A dynamic shopping cart integrated with a burst of multi-colored shapes symbolizing diverse deals

  • Wordmark blending “Deal” in warm red and “iesta” in bold black to balance playfulness with professionalism

  • Tagline “Shop More for Less” added to reinforce the core promise

  • Bright, celebratory color palette to evoke feelings of festivity, savings, and variety

  • Clean sans-serif font selection ensures legibility and scalability across digital and print

/ Design Approach

  • Created a friendly and contemporary identity system with an emphasis on mobile-first usability

  • Ensured the brand could adapt to social media thumbnails, website headers, and promotional assets

  • Delivered vector assets and brand colors for consistent implementation across all channels

/ Tools

  • Adobe Illustrator

/ Date

July-2019

Dealiesta