GS Imperial Motors is a premium car dealership offering luxury new and pre-owned vehicles. The branding project aimed to establish a strong and elegant identity that reflects the brand’s credibility, industry expertise, and refined customer experience.
Strategic Logo Design: A versatile logo system designed to work across various formats and platforms, maintaining clarity and recognition.
Timeless Color Palette: A balanced combination of luxurious and bold tones, supporting the brand’s upscale positioning.
Professional Typography: Carefully selected typefaces for both Arabic and English to ensure readability and sophistication across all media.
Consistent Visual Language: Unified use of elements, spacing, and styles to ensure brand cohesion across touchpoints.
Scalable Identity System: Flexible design components that adapt easily to print, digital, and environmental branding needs.
Establish a premium and trustworthy visual identity.
Ensure brand consistency across all mediums.
Reflect the brand’s values of excellence, precision, and credibility.
May-2025
