Falcon Supplements is an e-commerce business focused on gym and workout nutrition. This project aimed to build a bold, energetic, and masculine identity that appeals to athletes and fitness enthusiasts, establishing credibility and strength through visual branding.
Sharp-edged falcon emblem signifying focus, power, and agility
Custom typography for the wordmark “FALCON SUPPLEMENTS” in all caps for assertiveness
High-contrast green and black color palette targeting a youthful, sporty demographic
Used a minimalist but aggressive design language to resonate with supplement buyers
Balanced the logo’s detailed falcon symbol with strong, grounded text for versatility
Delivered branding guidelines suitable for both print and digital use
July-2016
