This targeted video ad was created to engage freelance and independent graphic designers who feel overwhelmed by traditional online marketplaces. The ad highlights the freedom, ease of use, and commission structure of PicklesBucket as a refreshing alternative.
Strong emotional hook within the first 5 seconds
Visual storytelling that mirrors a designer’s daily frustration
Energetic transition into PicklesBucket’s benefits
Ends with a clear and memorable call to action
The narrative centers on the emotional fatigue of creative professionals—burnout, underpaid gigs, and complex onboarding processes—and contrasts it with the relief and empowerment of using PicklesBucket. The tone is empathetic, punchy, and empowering.
April-2024