PicklesBucket Short Reels

Project Overview

/ Description

To support the PicklesBucket marketplace’s promotional efforts, I created a series of animated shorts designed for social media distribution. These animations aim to boost brand visibility, explain the platform’s benefits, and encourage seller onboarding in a quick and engaging way.

/ Key Features

  • Short-Form Animation Design: Conceptualized and produced a series of animated shorts featuring the brand mascot “Mr. Pickle” to convey selling benefits and ease of use.

  • Messaging Strategy: Each video delivers a focused message—no fees, no limits, full freedom—while remaining aligned with PicklesBucket’s tone and style.

  • Platform Optimization: Videos were tailored for YouTube Shorts, Instagram Reels, and TikTok, ensuring high engagement through mobile-first design and pacing.

/ Design Approach

  • Use of bold motion graphics to reinforce CTA

  • Iconic mascot animations for brand recall

  • Consistent typography, colors, and brand assets

  • Sound design aligned with playful tone and pacing

/ Tools

  • Adobe AfterEffects

/ Date

April-2024