PicklesBucket is a digital marketplace tailored for designers and creative entrepreneurs. The objective of this branding project was to establish a bold, distinctive visual identity that reflects the brand’s playful tone while maintaining clarity, scalability, and professional appeal.
Primary Logo Design: Developed a flexible logo system suitable for various applications, including horizontal and stacked formats.
Mascot Design: Created “Mr. Pickle” a character-based mascot designed to enhance brand storytelling and user engagement.
Visual System: Designed a cohesive color palette and typographic framework to ensure consistency across digital and print media.
Character Variations: Designed themed mascot variants (e.g., Working Pickle, Wizard Pickle, Superhero Pickle) to reinforce community-building and campaign versatility.
Scalability: The logo and mascot system were built with scalability in mind to perform effectively across small UI elements and large-format signage.
Versatility: Ensured adaptability for light and dark mode, responsive layout designs, and integration into marketing collateral and merchandise.
Brand Personality: Balanced a fun, welcoming tone with a clean professional finish to support both casual and commercial use cases.
April-2024
