This project involved creating a series of high-impact social media posts for AssemFit, an online personal training and coaching brand. The campaign aimed to engage Arabic-speaking fitness enthusiasts with motivational, instructional, and product-related content.
Content Objectives:
Promote strength and discipline with visual storytelling
Highlight personalized fitness services offered by AssemFit coaches
Encourage at-home workouts and gear purchases during lockdown periods
Design Approach:
Typography-forward style with bold, attention-grabbing Arabic slogans
Color Palette: Yellow and black dominate to communicate energy and urgency
Visual Themes: Real-world training environments, gritty textures, weights, kettlebells, and strong characters
Clear separation between motivational content and product promotion
Consistency Across Formats:
Each layout fits within Facebook’s mobile feed environment
Carefully placed CTAs and visual hierarchy ensure readability on all screen sizes
April-2020
