This logo was designed for a personal brand identity representing Ahmed Samir, a web developer. The goal was to merge elegance and tech symbolism in one minimalist mark that could work across digital and printed platforms.
Initial Integration:
A smart fusion of the initials A and S, with custom ligatures forming a fluid monogram.
Tech Symbolism:
The logo is framed by a curly brace { } – a subtle reference to coding and development.
Font & Grid Precision:
Custom typography was balanced with geometric spacing to ensure consistency across uses.
The visual guide includes logo spacing, font selection, and color swatches for brand coherence.
Color Choice:
Bright green (#41A854) conveys growth, innovation, and a modern digital presence.
Created in Adobe Illustrator, with attention to vector clarity and scalability
Delivered alongside a mini brand guide:
Concept breakdown
Color palette
Typography usage
Clearspace and sizing rules
November-2019
