About me

I'm Osman Assem — a designer, frontend developer, and startup ally.

My background isn’t typical. I am a Mechanical Engineer by training who spent 12 years managing supply chains for multinational organizations. Today, I bring that same structural discipline to design.

With over 16 years of experience in branding and UI/UX, I help early-stage startups turn raw ideas into polished products. I don't just design for aesthetics; I design for function and growth. Whether it's crafting a bold brand identity, building responsive websites, or coding tools, I bring a mix of engineering precision and creative flair to every project. I've worked with over 200 clients across 12+ countries, helping founders bring their visions to life with clarity and confidence.

This structured approach finds its home at PicklesBucket Ltd, the London-based boutique agency I founded in 2023. As Creative Director, I don't just oversee projects; I engineer brand ecosystems. PicklesBucket is where I scale my methodology, moving beyond individual deliverables to build comprehensive, resilient brand strategies for companies ready to dominate their market.

I'm also an indie hacker at heart — always building, experimenting, and shipping tools that make life easier for creatives and founders alike.

Author of The Modern Brand Strategy Guide